The purpose of this website is to provide a brief summary of the claims asserted in the lawsuit described below and the terms of the settlement, including the benefit to which you may be entitled if you are a Settlement Class member.
On October 28, 2008, Alina Ivanov, on behalf of herself and all others similarly situated, filed this action in the Circuit Court of Cook County, Illinois, entitled Alina Ivanov v. LensCrafters, Inc., Case No. 08 CH-40462 (the “Ivanov Action”). Ms. Ivanov alleges that LensCrafters’ policy of offering 50% off of complete pairs of prescription eyeglasses to children age 12 and under (the “Kids Offer”) results in unlawful and deceptive pricing. Ms. Ivanov claims that, because the Kids Offer is always available, the regular price from which discounts for children age 12 and under should be computed is the everyday 50%-off Kids Offer price, and that the pre-50%-off price used by LensCrafters as the regular price for computing discounts is fictitious. Ms. Ivanov thus alleges that the price she was charged for her purchase of prescription eyeglasses for her daughter was unlawfully inflated by 50%. Ms. Ivanov claims that LensCrafters’ conduct in this regard constituted a breach of contract. Ms. Ivanov purports to bring her claim on behalf of a nationwide class of all others similarly situated.
LensCrafters vigorously denies that its pricing practices related to its Kids Offer are in any way unlawful. LensCrafters maintains that its prices and the method of their computation are fully disclosed to all customers prior to purchase, and that its customers receive exactly what they bargain for when they agree to purchase prescription eyeglasses for their children. LensCrafters believes that its Kids Offer is akin to reduced rate admission tickets offered to children by movie theaters and museums, a widely accepted practice.
Nevertheless, due to the inherent risks and substantial costs of further litigation, after extensive, bona fide, arm’s-length negotiations, including mediation before the Honorable Brian L. Crowe, retired Judge of the Circuit Court of Cook County, Ms. Ivanov, LensCrafters and their respective counsel have determined that a settlement is in their mutual best interests.
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